Which Brand Metrics index quantifies the audience size that is aware of your brand relative to your most comparable peers?

Brand Metrics measures brand performance across shopping stages in the Amazon store. The Awareness index estimates the audience size that is aware of a brand compared with its most comparable peers. This index is category-relative, so it helps show how a brand’s awareness level compares within its competitive set. It is focused on upper-funnel brand recognition rather than consideration actions or purchase outcomes.