Which budget option allows advertisers to control spending throughout the entire Pinterest campaign lifecycle in Ads Manager?

In Pinterest Ads Manager, choosing a lifetime budget (specifically within the Performance+ suite) allows you to set a total spend amount for the entire duration of your campaign. Lifecycle Control: Unlike a daily budget, which resets every 24 hours, a lifetime budget looks at the campaign's start and end dates as a complete cycle. The system manages the spend across the entire lifecycle to ensure you don't exceed your total limit. Flexible Optimization: The Performance+ algorithm has more flexibility with this setting. It can "flex" spending—spending more on high-traffic days when opportunities are high and scaling back on slower days—to maximize your results while keeping the total cost within your pre-set boundary. Ease of Management: This is ideal for campaigns with a fixed end date (like a holiday sale), as it removes the need to manually adjust daily caps to ensure the full budget is utilized by the end of the promotion.