Which campaign goal is recommended for Video Views campaign?

The recommended campaign goal for a Video Views campaign on Twitter (now X) is simply "Video views." This goal is specifically designed to optimize for users watching your video content, aligning directly with the campaign's purpose. Choosing "Video views" as the objective tells the platform's algorithm to prioritize showing your ad to users most likely to watch the video, thereby maximizing the number of video plays. The option "3s/100%videoviews" is a specific bidding or optimization metric, not a campaign goal. While you might optimize for 3-second views or 100% video completion within a Video Views campaign, the overarching goal you select at the campaign setup level is "Video views." Similarly, "15s video views" is another optimization metric or a specific view duration, not the primary campaign goal itself. The platform's goal selection is broader, encompassing all video view durations under the "Video views" umbrella.