Which campaign objective can help your brand connect with 200+ premium publishers that align with your audience's interests?

The Pre-roll Views objective on Twitter (now X) allows advertisers to place their video ads before premium content from over 200 publishers through the Twitter Amplify program. This directly connects your brand with a curated audience watching content relevant to their interests, as the publishers are aligned with specific audience segments. Followers focuses on increasing your account's follower count, not content distribution through publishers. App Installs aims to drive downloads of a mobile application. Video Views is a broader objective for maximizing views on your own uploaded video content, but it doesn't inherently include distribution across premium publishers like Pre-roll Views does.