Which campaign objective is best suited to drive clicks to a website?

The Consideration objective is best suited for driving clicks to a website because it focuses on generating interest and engagement with your content or product. This objective is designed to encourage users to learn more, which often involves clicking through to a landing page or website. Awareness aims to maximize reach and impressions, not necessarily clicks. Video completion optimizes for users watching your video content, not clicking through to a website. Conversions is designed for specific actions like purchases or sign-ups, and while it involves clicks, its primary goal is further down the funnel than simply driving traffic.