Which campaign objective is most appropriate for an advertiser who wants to drive valuable website actions?

The Conversions objective is designed to optimize for valuable website actions such as purchases, sign-ups, or leads. By selecting this objective, Reddit's algorithm will prioritize showing your ads to users most likely to complete these desired actions, leveraging machine learning to drive efficient results. Brand Awareness and Reach focuses on maximizing the number of unique users who see your ads, not necessarily those who will take action. Traffic aims to get as many clicks to your website as possible, but doesn't guarantee those clicks will lead to valuable actions. Video Views is optimized for maximizing video plays, which is not directly tied to website actions.