Which campaign setup path requires the most technical expertise and campaign management experience?

Expert mode offers the most granular control over campaign settings, including advanced targeting, bidding strategies, and creative customization. This level of detail requires a deeper understanding of advertising principles and campaign optimization to achieve desired results, hence the need for more technical expertise and management experience. Smart mode, conversely, automates many of these decisions, simplifying the process for less experienced advertisers. Sponsored ads is a general category of advertising on Amazon, encompassing both Expert and Smart modes, rather than a distinct setup path with its own expertise requirements.