Which campaign type should be used to enhance performance metrics based on increased watch time on Pinterest?

A Video completions campaign is specifically optimized to show your video ads to the people most likely to watch them to the end (or for at least 6 seconds). Primary Metric: The goal is to maximize the Video Completion Rate (VCR) and increase overall watch time. Pricing Model: These campaigns are typically billed on a cost-per-view (CPV) basis, meaning you only pay when someone watches your video for a specific duration. Strategic Use: While Brand awareness campaigns focus on impressions (reach) and Consideration campaigns focus on clicks (traffic), the Video completions objective is the best choice when the primary KPI is deep engagement with a video narrative or tutorial.