Which can be one of the most effective strategies for driving action?

Recency targeting with first-party audience lists is highly effective because it focuses on users who have recently interacted with your brand, indicating a higher level of current interest and engagement. These users are often closer to a conversion point, making them more receptive to calls to action. Including the "Thank you" page in first-party audience targeting is counterproductive as it targets users who have already converted, not those you want to drive action from. Setting a CPA goal 50 percent lower than your target CPA can severely limit reach and impression share, potentially hindering performance rather than driving action. Always targeting a filtered URL and app list based on past conversions is too restrictive and may miss new opportunities or users who convert through different paths.