Which column is required as mandatory when uploading your Dynamic Search Ads page feed? Select one option.

Explanation: The correct answer is **Page URL**. When uploading a Dynamic Search Ads (DSA) page feed, the Page URL column is mandatory because it specifies the web page URLs that Microsoft Advertising will use to generate ad headlines dynamically. The Page URL serves as the foundation for DSA campaigns, allowing the system to match users' search queries with relevant content on the advertiser's website. By including the Page URL column in the feed, advertisers ensure that Microsoft Advertising has the necessary information to create dynamic ad headlines based on the content of the linked web pages. This dynamic approach enables DSA campaigns to adapt to changes in website content and user search behavior, thereby maximizing ad relevance and performance. Additionally, the Page URL column facilitates accurate tracking and reporting of ad performance metrics, providing valuable insights into the effectiveness of DSA campaigns in driving traffic and conversions from specific web pages. Therefore, making the Page URL column mandatory ensures that advertisers provide essential data for the successful execution of Dynamic Search Ads.