Which customer shopping journey stage focuses on turning customer interest into measurable purchasing actions?
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Correct answer: Conversion, Conversion.
Why this is the answer
Conversion focuses on moving shoppers from interest to purchase-oriented actions. It is the stage where outcomes such as purchases, orders, sales, and add-to-cart activity become central. These metrics show whether campaign activity is driving measurable business results. This stage follows awareness and consideration in the customer shopping journey .
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