Which data collection feature allows you to control the amount of time that user-level and event-level data is stored by Google Analytics?

The data retention period feature in Google Analytics allows you to define how long user-level and event-level data is stored before being automatically deleted. This is crucial for compliance with privacy regulations like GDPR and CCPA. You can typically choose retention periods ranging from 14 months to "Do not automatically expire." "Disable data collection" would stop all data collection, not just control its storage duration. "Consent mode" adjusts how Google tags behave based on user consent, but doesn't directly control the retention of collected data. "IP address settings" are related to anonymization and do not govern the duration of data storage.