Which data source can provide insights for your digital presence audit? Select the correct answer, then submit.

Google Analytics reports are the most useful source here because they show how people reach and use a website, which is exactly the kind of evidence a digital presence audit needs. Google states that Analytics collects data from websites and apps to create reports that provide insights into the business. The Traffic acquisition report specifically shows where website visitors come from, which helps assess how well different digital channels are performing. That makes traffic data more suitable for evaluating online presence than internal opinion, pricing comparisons, or purchase records alone