Which data types are trackable using the Pinterest Tag?

The Pinterest Tag is a powerful piece of code that allows you to track a wide range of user actions (events) on your website. By tracking these data types, you can measure the effectiveness of your ads and build highly specific audiences for retargeting. Website Visits (pagevisit): This is the most basic event, tracked by the Base Code. It records when a user lands on any page of your site, helping you understand overall traffic volume driven by your Pins. Product Interactions (viewcategory & search): You can track when users browse specific categories (e.g., "Men's Shoes") or search for specific terms on your site. This data is essential for creating dynamic retargeting ads that show users the exact products they just viewed. Sign-ups and Leads (signup & lead): For service-based businesses or brands looking to grow their email list, tracking these events allows you to optimize your campaigns for "cost per lead" rather than just clicks. It captures when a user completes a registration form or requests a quote. Purchases (checkout & addtocart): Beyond the options listed, the tag also tracks the most critical data point: sales. By including parameters like value and currency, you can calculate your Return on Ad Spend (ROAS) directly within Pinterest Ads Manager.