Which default traffic source dimensions does Google Analytics report for each website visitor?
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Correct answer: Source and Medium.
Why this is the answer
Every referral to a web site has an origin, or source. Also, Every referral to a website also has a medium; Source/Medium is a dimension that combines the dimensions Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email. Source and Medium are default source dimensions in Google Analytics. Tip: You can use Custom Campaigns to tag links to use your own custom values for Campaign, Medium, Source, and Keyword.
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