Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?

Website Demographics in Campaign Manager provides insights into the professional characteristics of people who have visited your website, regardless of whether they came from a LinkedIn ad. This data includes job title, industry, company size, and seniority, allowing you to understand your overall site audience and identify ideal prospects. Campaign Demographics, on the other hand, focuses specifically on the audience that engaged with your LinkedIn ad campaigns, which is useful for campaign optimization but doesn't give a full picture of your entire website visitor base.