Which discovery questions should you ask the business before starting keyword research? Choose 3 options.

Understanding business goals (e.g., brand awareness, lead generation, sales) is crucial because keyword research should align with these objectives to identify keywords that drive desired outcomes. Knowing what problem the business solves for customers helps identify pain points and needs, which directly informs the types of keywords potential customers would use when seeking solutions. Asking about seasonal trends helps anticipate fluctuations in search volume and user intent, allowing for strategic keyword targeting and content planning throughout the year. While knowing revenue can provide context, it's less directly actionable for keyword strategy than the other options. "What problem do you have as a business?" is too broad and internally focused; keyword research is customer-centric.