Which event table can be used when attributing conversions to your campaign using custom logic(e.g.,28 day look back window)?

The conversionswithrelevance event table is specifically designed for attribution modeling. It includes all conversion events and their associated relevance scores, allowing you to apply custom attribution logic, such as a 28-day lookback window, to determine which interactions contributed to a conversion. The amazonattributedevents tables (e.g., amazonattributedeventsview, amazonattributedeventsclick) provide pre-attributed conversion data based on Amazon's standard attribution models, which may not align with custom logic requirements. The sponsoredadstraffic table contains impression and click data for Sponsored Ads but does not include conversion events, making it unsuitable for conversion attribution.