Which factor should you prioritise when selecting a keyword for your SEM campaign? Select the correct answer, then submit.

In Google Ads, keyword choice should match the user’s search intent and the business offering as closely as possible. Google states that selecting high-quality, relevant keywords helps ads appear for the people most likely to be interested. Relevance also supports stronger alignment between the keyword, the ad, and the landing page, which improves overall ad quality. That makes it the most important factor when choosing terms for a Search campaign