Which factors will increase the value of a link? Choose two answers.

Relevant keywords in the anchor text increase a link's value because they provide context to search engines about the linked page's content, improving its relevance for specific queries. High authority of the linking domain is crucial as search engines interpret links from reputable, high-authority sites as strong endorsements, significantly boosting the linked page's perceived trustworthiness and ranking potential. A link with a 'nofollow' attribute in a comment section explicitly tells search engines not to pass authority, making it less valuable for SEO. Links from Private Blog Networks (PBNs) are considered manipulative and can lead to penalties, thus decreasing, not increasing, a link's value.