Which feature in Campaign Manager helps you understand how your ads are driving specific lower-funnel business results?

LinkedIn Conversion Tracking connects ad interactions to defined business actions after members engage with campaigns. It helps measure lower-funnel outcomes such as leads, sign-ups, downloads, purchases, or other valuable website actions. In Campaign Manager, conversion data can be used to understand which campaigns, ads, and audiences are contributing to specific results. This makes it the correct feature for evaluating performance beyond impressions, clicks, or audience composition.