Which flow can help you automatically tag highly unengaged profiles who should be suppressed from future marketing messages?

The Sunset flow is designed to identify and suppress highly unengaged profiles, preventing them from receiving future marketing messages. This is crucial for maintaining a healthy sender reputation and improving deliverability. By suppressing these profiles, you avoid sending emails to recipients who are unlikely to open or click, which can negatively impact your email metrics and signal to ISPs that your emails are not valuable. A Transactional flow sends essential, non-marketing messages (e.g., order confirmations) and is not for engagement management. A Winback flow attempts to re-engage inactive subscribers, but if those efforts fail, the Sunset flow is the next step to suppress them.