Which framework helps businesses map the customer journey? Select the correct answer, then submit.

This Google framework maps the customer journey by audience intent rather than by internal business activity. It separates people into stages based on what they are doing: becoming aware, considering options, ready to act, and returning after purchase. Google also connects each stage to different objectives and KPIs, which is why it is used to plan and measure journey-based marketing. That makes it the framework designed for journey mapping, not goal setting or business analysis. Google Business