Which GA4 section helps you understand where did your site traffic come from?

The Acquisition section in GA4 is designed to show you how users arrive at your website or app. It provides reports like "Traffic acquisition" and "User acquisition" which detail the channels (e.g., organic search, paid search, social, direct), sources, and mediums that drive traffic. This directly answers the question of "where did your site traffic come from." Monetization focuses on revenue and e-commerce performance. Retention tracks how well you keep users coming back over time. Engagement measures user interactions with your content, such as page views, session duration, and events.