Which Google Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?
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Correct answer: User-ID.
Why this is the answer
User-ID lets Google Analytics associate identifiers generated by a business with individual users. This helps connect behavior across different sessions, devices, and platforms when users can be consistently identified. Analytics uses each provided user ID as a separate user for more accurate cross-platform measurement. The identifier must be created and assigned by the business, typically when a user signs in.
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