Which Google Analytics report should an advertiser use to determine how Display ads are influencing other ad channels in creating conversions?
Choose an answer
Tap an option to check your answer.
Correct answer: Top Conversion Paths Report.
Why this is the answer
To determine how Display ads are influencing other ad channels in creating conversions,an advertiser should use the**Top Conversion Paths Report**in Google Analytics.This report provides insights into the various touch points and interactions users have with different marketing channels before converting.It helps advertisers understand the customer journey and how Display ads contribute to conversions in combination with other channels.This information is valuable for optimizing advertising strategies and budget allocation across various channels.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed