Which industry body has accredited YouTube for its content-level brand safety practices?

The Media Rating Council (MRC) is an independent organization that audits and accredits media measurement services to ensure valid, reliable, and effective measurements. YouTube's accreditation by the MRC for its content-level brand safety practices signifies that its systems and processes for preventing ads from appearing alongside unsuitable content meet industry-recognized standards. This provides advertisers with assurance regarding their brand's protection. The Interactive Advertising Bureau (IAB) focuses on developing industry standards, research, and legal guidelines for digital advertising, but it's not primarily an accreditation body for brand safety practices. Kantar is a data, insights, and consulting company, while eMarketer provides research and analysis on digital marketing trends; neither is an accreditation body for brand safety.