Which is a measurement solution you can use to measure the impact of Streaming TV ads?

Amazon Marketing Cloud (AMC) is a clean room solution that allows advertisers to perform custom analytics on pseudonymized signals from Amazon Advertising and their own inputs. This enables comprehensive measurement of Streaming TV ad impact, including cross-channel attribution, audience insights, and campaign effectiveness beyond standard metrics. Amazon Advertising console reports offer pre-defined metrics but lack the customizability and depth for advanced impact analysis. Optimization levers are actions taken to improve campaign performance, not measurement solutions themselves.