Which is better in your ads: stock images or real images from your business?

Real images from your business are generally more effective in ads because they convey authenticity and build trust with your audience. Customers are more likely to engage with content that feels genuine and reflects the actual experience of your brand. While stock images can be high quality, they often lack the unique character and relatability that real images provide, making them less impactful for building a strong brand connection. Overuse of generic stock photos can also make your ads blend in with competitors rather than stand out.