Which is NOT a consequence of the situation when you DON'T bid on your brand name?

Not bidding on your brand name in paid search campaigns does not directly impact your organic search engine results page (SERP) rankings. Organic rankings are determined by factors like content quality, backlinks, technical SEO, and user experience, not by your paid ad presence. However, not bidding on your brand name can lead to other negative consequences. You risk losing sales from users who are ready to buy but perform a quick search for your brand first, potentially encountering competitors' ads. You also risk losing users specifically searching for your brand if a competitor bids on your brand terms and appears above your organic listing, diverting traffic that was intended for you.