Which is not a LinkedIn best practice for lead generation targeting?
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Correct answer: Include your own company.
Why this is the answer
Including your own company in lead generation targeting is counterproductive because these individuals are already part of your organization and not potential new leads. The goal of lead generation is to identify and attract new prospects. Lookalike Audiences are effective for finding new users who share characteristics with your existing customers. Avoiding hyper-targeting is a valid strategy in some cases to broaden reach, though precise targeting is often beneficial. Setting up different campaigns and approaches allows for A/B testing and optimization. Contact and Account targeting are powerful methods for reaching specific individuals or companies you've identified as high-value prospects.
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