Which is NOT a step in the integration discovery call process?

In the HubSpot Data Integration certification, Ideate is identified as the step that is NOT part of the formal integration discovery call process because the primary objective of a discovery call is to gather information and understand the client's current state rather than brainstorm solutions. The standard framework focuses on structured stages: opening the call to set the agenda, performing deep discovery to identify goals and challenges, summarizing and positioning to align your understanding with the client's needs, and closing the call to define next steps. Ideation—the creative process of architecting the specific technical solution—typically occurs after the discovery phase once all requirements have been documented and analyzed, ensuring the proposed strategy is based on facts rather than premature assumptions.