Which is NOT true about display advertising?

Display advertising typically targets users who are browsing content, not actively searching for a specific product or service. Therefore, the traffic it brings generally has lower buyer intent compared to search advertising, where users are explicitly looking for solutions. While display ads can generate awareness and interest, they are less likely to convert immediately. The other options are generally true: Display traffic is often cheaper and more abundant than search traffic because it leverages a vast network of websites and apps. Additionally, display advertising allows you to reach a broader audience based on demographics, interests, and behaviors, rather than being limited to those actively searching for your keywords.