Which keywords are best to target?

Targeting keywords with higher search volume and lower competition is ideal because it maximizes potential traffic while minimizing the effort required to rank. Higher volume means more people are searching for that term, offering a larger audience. Lower competition indicates that fewer websites are effectively targeting this keyword, making it easier for your content to appear prominently in search results. Conversely, keywords with lower volume, regardless of competition, won't bring significant traffic. Keywords with higher competition, even with high volume, are difficult to rank for, especially for new or less authoritative sites, requiring substantial resources and time.