Which kind of partner would brands most likely choose to drive app downloads?

Brands would most likely choose partners specializing in lead generation to drive app downloads because their core expertise is acquiring new users or customers. They employ various strategies, such as paid advertising, content marketing, and email campaigns, specifically designed to capture interest and direct users to a desired action, like downloading an app. While influencers can promote apps, their primary focus is often brand awareness or engagement rather than direct lead acquisition. Partners specializing in longtail content or product reviews contribute to SEO and trust, respectively, but are less directly focused on the immediate action of driving downloads compared to lead generation specialists.