Which KP Is are associated with an awareness goal?(Select3)
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Correct answer: Brandlift, Detail page view rate(DPVR).
Why this is the answer
Brandlift is a direct measure of how advertising impacts brand perception and awareness, making it a key KPI for awareness goals. Detail page view rate (DPVR) indicates how often customers view a product's detail page after seeing an ad, reflecting initial interest and awareness generated by the ad. Return on ad spend (ROAS) is primarily a performance metric focused on revenue generation, making it more relevant for sales or conversion goals rather than awareness.
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