Which KPI measures unique exposures from the start of a campaign?
Choose an answer
Tap an option to check your answer.
Correct answer: Reach.
Why this is the answer
Reach measures the number of unique users exposed to an ad during a campaign. It is used for awareness planning because it shows audience scale rather than repeated exposure. Amazon Ads pairs this with frequency to understand both how many people were reached and how often they saw ads. This makes it the relevant KPI when evaluating unique exposure from campaign start.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed