Which KPIs are associated with an awareness goal? (Select 3)

For an awareness goal, the primary objective is to increase visibility and recognition. Brand lift directly measures the impact of advertising on brand perception, such as awareness and favorability. Detail page view rate (DPVR) indicates how often users who saw an ad then viewed the product's detail page, showing initial interest and engagement. Click-through rate (CTR) measures the percentage of impressions that resulted in a click, reflecting the ad's effectiveness in attracting attention and driving traffic. Return on ad spend (ROAS) is incorrect because it's a profitability metric, typically associated with conversion or sales goals, not awareness.