Which launch phase involves fine-tuning details at the campaign level,including identifying target audiences,creating copy,and determining the campaign's duration?

The Activation phase is where the campaign's detailed planning and setup occur. This includes defining the specific target audience, crafting compelling ad copy and creatives, setting the budget, and determining the campaign's start and end dates (duration). It's the stage where all strategic decisions are translated into actionable campaign settings. The Creative phase focuses on developing the actual ad content, like images, videos, and initial copy concepts, but not the detailed campaign-level settings. Flighting refers to the scheduling of ad delivery over a period, which is a component of activation but not the entire phase.