Which marketing behaviour can benefit from AI? (Choose three)

AI excels at automating and optimizing marketing tasks. Reviewing marketing best practice checklists can be enhanced by AI analyzing vast datasets of successful campaigns to identify and suggest relevant best practices. Creative-level testing and rotation is a core strength of AI, as it can rapidly test numerous creative variations, identify top performers, and dynamically rotate them for optimal ad performance. Adjusting bids during seasonal events is another prime use case for AI, which can analyze historical data, real-time market signals, and competitor activity to automatically optimize bids for maximum ROI during fluctuating demand. Keeping bids consistent during seasonal events is generally not an optimal strategy, as it ignores market dynamics that AI can leverage.