Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?
Choose an answer
Tap an option to check your answer.
Correct answer: Linking a Sponsored Brand campaign to a Store.
Why this is the answer
Linking a Sponsored Brand campaign to a Store has shown better return on ad spend (ROAS) compared to linking it to a product list page, according to Amazon data from 2018. Stores provide a branded, multi-page shopping experience that allows advertisers to showcase their full product catalog and brand story, leading to higher engagement and conversion rates. In contrast, a product list page offers a more generic shopping experience focused solely on a list of products, which may not capture the same level of customer interest or brand loyalty. The enhanced brand immersion and discovery opportunities within a Store contribute to its superior ROAS performance.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed