Which metric included in Brand Metrics quantifies the size of the audience considering your brand relative to your most comparable peers, and is predictive and causally linked to sales.

The Consideration index quantifies the size of the audience considering your brand relative to your most comparable peers. It is a predictive metric, meaning it can forecast future sales, and is causally linked to sales, indicating that an increase in consideration often leads to an increase in purchases. The Purchase index measures the audience that has actually bought your brand, not those considering it. The Awareness index measures how many people know about your brand, which is a broader measure than consideration and doesn't specifically focus on those actively evaluating a purchase.