Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
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Correct answer: Assisted conversion.
Why this is the answer
Assist interaction is any interaction that is on the conversion path but is not the last interaction. Tip: Assisted Conversions for a given channel counts all conversions in which that channel was a non-last interaction. Assisted Conversion Value is the total value associated with those conversions. As as result, double-counting can occur across rows or across assisted and last conversions.
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