Which metrics section allows you to add Post ID and media type as custom columns for easy filtering and sorting?
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Correct answer: Breakdown by creative.
Why this is the answer
The Breakdown by creative section is a specialized reporting view in X Ads Manager that provides granular, asset-level insights for your campaigns. While high-level reports show how a campaign or ad group is performing as a whole, this breakdown allows you to see the individual performance of every specific Tweet or media file you have used. By adding Post ID (or Tweet ID) and media type as custom columns in this view, you can quickly differentiate between static images and videos, or identify specific high-performing posts by their unique identification numbers. This level of detail is essential for advertisers who are running multiple creative variations, as it enables them to filter and sort their data to see exactly which specific visual or message is driving the best ROI.
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