Which metrics section allows you to add Tweet ID and Tweet media type as custom columns for easy filtering and sorting?
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Correct answer: Breakdown by creative.
Why this is the answer
The "Breakdown by creative" section in Twitter Ads Manager allows you to add custom columns like Tweet ID and Tweet media type. This is because these attributes are directly related to the creative assets (the Tweets themselves) used in your campaigns. By adding these columns, you can easily filter and sort your performance data based on specific Tweets or the type of media they contain, providing granular insights into creative effectiveness. "Breakdown by placement" focuses on where your ads appeared, not the creative details. "Activity history" tracks changes made to your campaigns, not performance metrics or creative attributes.
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