Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP?July3rd:Desktop display ad view-->July24th: Mobile display ad click-->July25th:Video ad view-->July30th:Purchase made
Choose an answer
Tap an option to check your answer.
Correct answer: July 24 th mobile display ad click receives credit in Amazon DSP reporting..
Why this is the answer
Amazon DSP's default attribution model is "last touch," meaning the last interaction a customer has with an ad before conversion receives credit. In this scenario, the purchase occurred on July 30th. The last ad interaction before this purchase was the mobile display ad click on July 24th. Therefore, this specific interaction receives credit in Amazon DSP reporting. The desktop display ad view on July 3rd and the video ad view on July 25th are earlier interactions and, under the last-touch model, would not receive credit for this particular conversion.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed