Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP? July 3rd: Desktop display ad view --> July 24th: Mobile display ad click --> July 25th: Video ad view --> July 30th: Purchase made

The correct answer is July 24th mobile display ad click receives credit in Amazon DSP reporting because, in the shopper journey described, the click on the mobile display ad on July 24th is the closest and most direct interaction leading to the final conversion (purchase) on July 30th. In Amazon DSP reporting, conversions are generally attributed to the most recent ad interaction that directly influenced the conversion, in this case, the mobile display ad click. The desktop display ad view and video ad view may still be tracked for insights into the overall customer journey but would not directly receive credit for the conversion unless they were the last significant interaction before the purchase.