Which of the definitions best describes brand awareness campaigns?

Brand awareness campaigns are designed to introduce your brand to a broad, relevant audience, making them familiar with your company, products, or services. This is achieved through impression-based advertising, where the primary goal is to maximize the number of times your message is seen by potential customers at the earliest stage of their buyer journey (top of the funnel). The focus is on visibility and recognition, not immediate action. Conversion-based campaigns, conversely, aim to drive specific actions like purchases or sign-ups, targeting audiences further down the funnel. While both campaign types are important, their objectives and metrics for success differ significantly.