Which of the factors listed below can directly influence your deliver ability? (Select 2).

Deliverability is essentially a "trust score" that determines where your email lands. The factors that influence this score are divided into Behavioral Signals and Technical Signals. Spam Complaints (Behavioral Signal): This is the single most damaging signal to your deliverability. When a recipient clicks "Mark as Spam," they are telling their inbox provider (and potentially yours) that your content is unsolicited or unwanted. The Threshold: To maintain a good reputation, you must keep your spam complaint rate under 0.1% (1 complaint for every 1,000 emails). If you hit 0.3%, providers like Gmail may start blocking your emails entirely.