Which of the following are benefits of Audience Deals?
Choose an answer
Tap an option to check your answer.
Correct answer: Impact Mercado Libre’s audiences in premium inventories outside the platform..
Why this is the answer
Audience Deals allow advertisers to target specific Mercado Libre audience segments (e.g., users who viewed certain products or categories) on external websites and apps that are part of programmatic ad exchanges. This extends the reach of Mercado Libre's valuable first-party audience data beyond its own platform, enabling advertisers to engage these high-intent users in premium inventory across the open internet. Improving the ranking position of product ads is related to search engine optimization or internal platform algorithms, not Audience Deals. Reaching non-segmented mass audiences is the opposite of what Audience Deals achieve, as they focus on precise audience segmentation.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed